Business Director


Industrial Engineering from UIA with MBA at ITAM. Certified in Design Thinking by the MIT.

Jorge is Managing Partner of our Business Transformation area, dedicated to Strategic, Commercial and Innovation consulting. He has more than 25 years of experience managing and operating companies and commercial areas in multinational companies in Latin America.

Areas of Practice:

- Business Management
- Strategic Planning
- Commercial Strategy and Process (Sales, Marketing and Purchases)
- Systematic Innovation to improve Retail Experience
- Disruptive technologies for innovation
- Directive Coaching

Other Relevant Activities:

Innovation speaker at ANTAD, CONMEXICO and other business associations
Expert in negotiations with mass merchants in Latin America
Experience in business start-ups in Mexico and Latin America