It is the first retail community in Mexico.
Retail is complex and today's business pace is fast. The way in which experience is created is through the internal work of each organization and this results in limited functional training. Our main objective is to establish a collaborative community that fosters innovation and transformation of businesses that operate in retail ecosystems.

Our Digital Transformation area specializes in providing solutions in the areas of Marketing, Technology and E-Commerce, with the comprehensive business vision that characterizes BC&B and makes us unique in the market. With the support of a multidisciplinary team made up of engineers, marketing consultants and creative specialists, we develop projects aimed at strengthening the commercial and business processes of our clients, taking advantage of the most modern digital tools.